Alexandra Withers has been named chief commercial officer of Accor’s Fairmont Hotels & Resorts and Raffles Hotels & Resorts brands.
With over 15 years of experience in global sales, marketing, revenue and distribution strategies, Withers joins from Highgate Hotels, where she served as EVP, Head of Marketing, since 2024.
Withers spearheaded the commercial transformation of renowned brands, including Highgate Hotels, Edition Hotels, SIXTY Hotels and Virgin Limited Edition. Her experience in brand development, market entry and repositioning has helped launch and elevate over 25 luxury properties across North America, Europe, and the Middle East.
Fairmont and Raffles’ previous chief commercial officer, Kristen Richter, departed Accor in November and joined Peregrine Hospitality, a hotel management company.