Aimbridge Hospitality has announced the promotion of Allison Handy to chief commercial officer, reporting directly to CEO Craig S. Smith.
As CCO, Handy will continue to lead all commercial functions across the enterprise, including sales, national sales, revenue management, marketing and e-commerce. Under her leadership, these teams operate within a unified strategy designed to maximize profitability and performance across Aimbridge’s portfolio.
“Allison’s appointment reflects both the caliber of talent we have within Aimbridge and our continued focus on building a high-performance culture that delivers lasting value,” said Smith. “As we pursue new opportunities in today’s evolving market, leaders like Allison are instrumental in advancing our vision and ensuring Aimbridge remains a trusted, results-driven operator. Her strategic counsel, deep industry expertise, and integration of our Commercial functions have elevated our capabilities and strengthened relationships with owners and partners.”
Handy joined Aimbridge as senior vice president of sales in 2022 and was later promoted to executive vice president of commercial. Before joining Aimbridge, Handy spent 14 years serving in senior commercial roles at PRISM Hotels & Resorts and five years with Interstate Hotels & Resorts. In addition, she serves on the HSMAI Americas Board.
“I’m incredibly honored to step into this role at such a transformative time for Aimbridge,” she said. “Launching a fully integrated Commercial model last year has significantly enhanced how we deploy strategy across sales, marketing, and revenue. This alignment has driven stronger topline performance, greater profitability, and deeper value for our owners. I’m excited to continue this work with an exceptional team that’s embracing the challenge and leading the way forward.”