Aimbridge Hospitality has been selected to manage a six-hotel portfolio in Mexico as the properties prepare for a full repositioning under IHG Hotels & Resorts’ voco brand. The portfolio, owned by Alliance Hotel Management, will be operated through Aimbridge LATAM, the company’s division for Latin America.
The agreement advances Aimbridge’s presence in the region and increases its number of voco properties across North America to ten. All six hotels are scheduled for rebranding in 2026 as part of a broader operational and distribution transition into IHG’s system.
“The ownership group came to us because they know what it takes to succeed in Mexico’s upscale market and knew our operational expertise would help them get the most from their repositioning strategy,” said Craig S. Smith, CEO at Aimbridge. “We will work alongside them through every phase of the repositioning – bringing these properties into IHG’s reservation and loyalty network, fine-tuning operations to hit the right mark and making sure the guest experience reflects favorably on the voco brand.”
Three hotels already undergoing renovations will reopen under the voco name in April 2026. These include Real Inn Cancún with 160 keys, Real Inn Guadalajara Expo with 163 keys and Real Inn Ciudad Juárez with 150 keys. The remaining three hotels, Real Inn San Luis Potosí with 133 keys, Real Inn Nuevo Laredo with 120 keys and Real Inn Torreón with 124 keys, will close early next year and reopen in October 2026 after planned work and brand conversion.
“We are delighted to continue expanding voco hotels in Mexico, one of our most strategic and dynamic markets in Latin America. The addition of these six hotels reinforces IHG’s long-term commitment to the country, and partnering with Aimbridge, a globally recognized leader in hotel management, gives us full confidence that these properties will elevate the guest experience and set new benchmarks of quality in their respective markets,” said Paul Adan, IHG SVP of Latin America & Caribbean.
Aimbridge noted that Mexico remains a priority market for its long-term development plans. The company highlighted that the voco brand will be used across all six hotels as part of the repositioning strategy coordinated between the owner, Aimbridge and IHG.
“We’re excited to take on the management of these properties and become active partners in communities with such strong travel histories,” said Leandro Castillo, president of Aimbridge LATAM. “Each property has real growth potential, and our platform is built to unlock it by maximizing revenue opportunities while delivering the guest experiences that drive long-term performance.”