Aimbridge Hospitality EMEA, the hospitality management company and division of Aimbridge Hospitality, has ventured into Georgia with the signing of a management agreement for the Alliance Palace Aparthotel.
The signing of the agreement follows the creation of Aimbridge’s new Eastern European office in Tbilisi, Georgia.
The hotel is owned by Georgia-based developer Alliance Group.
Located on the shores of the Black Sea in Batumi, the 41-story Alliance Palace Aparthotel offers views of the coast, Batumi Old Town and the Caucasus Mountains.
The property offers three types of apartments — 32-square-meter studios, 45-square—meter one-bedroom units and family apartments of 66 square meters. All rooms have air conditioning, fully equipped kitchenettes and balconies.
The hotel features an all-day dining restaurant operated by Georgian chef Guram Bagdoshvili, which serves local specialties, Asian and Asian fusion cuisine and international dishes. Amenities include a business center and wellness facilities.
Plans for the hotel were unveiled in 2015 when Marriott International announced it would open a multifunctional complex, Alliance Palace, in Batumi.
“By leveraging the strengths and expertise of both Alliance Group and Aimbridge Hospitality EMEA, the partnership will revolutionize the hospitality landscape of Georgia, creating a compelling and thriving environment for visitors, as well as business ventures. Alliance Group is excited to embark on this transformative journey with Aimbridge EMEA as we collectively redefine the tourism and hospitality experiences of this destination,” said Akaki Songulia, CEO and co-founder of Alliance Group.
Aimbridge EMEA seeks to establish its presence in the Eastern European market as the region has untapped potential, the company’s Divisional President David Anderson said.
“Tourism to the region continues to surge as the travelers seek out exciting new experiences and destinations, and their expectations for accommodations with outstanding, consistent service – exactly what Aimbridge is known for – remains high. The Alliance Palace is a great example of the new investment in hospitality in the region and in Batumi, and we’re thrilled to be working with the property’s owners to help the aparthotel flourish,” Anderson said.
Earlier known as Interstate Hotels & Resorts, Aimbridge EMEA has a portfolio of over 1,500 hotels globally, which includes managed and pipeline properties.