Tapping into the potential of the increasing demand and popularity of all-inclusive resorts, Accor has introduced a new platform, ALL Inclusive Collection, which will enable guests to explore and book from a collection of all-inclusive properties.
ALLInclusive-Collection.com will offer more than 30 resorts from brands such as Rixos, SO/ and SwissĂ´tel. The collection will expand to more than 50 resorts in the next three years, from these brands and more, including Hyde, Mondrian, Fairmont and SLS.
This new collection builds on the success of Rixos, the popular, all-inclusive brand created by Fettah Tamince which has been creating a premium experience in the past 20 years with diverse culinary options and high-quality entertainment through its “all-inclusive, all-exclusive” concept.
The “all-inclusive, all-exclusive” concept also forms the foundation of the ALL Inclusive Collection’s experiences. All aspects of a guest’s stay — such as activities, food and drinks and entertainment — will be included in the price of booking.
“The launch of ALLInclusive-Collection.com comes at a time when demand for all-inclusive stays is stronger than ever. By leveraging this demand and curating the best resorts from leading brands, ALL Inclusive Collection is set to be a global market leader in the luxury all-inclusive business, with a strong pipeline globally,” said Gaurav Bhushan, Ennismore’s co-CEO.
The platform’s standalone website builds upon the strength, scale and operation of ALL.com, the hotel booking platform. Guests booking through the platform can also take advantage of ALL, the loyalty program for rewards and other benefits.
The platform will consist of offering an all-inclusive experience comprising high-end offerings like diverse culinary options, bars and lounges and á la carte restaurants  from international cuisines to Turkish specialties. The resorts will also offer experiences or adults, teenagers and children along with live entertainment and land and sea sports.
Select resorts will have dedicated children’s and teen’s clubs for younger guests at no additional cost.
LOCATIONS
The properties under ALL Inclusive Collection are located in some of the key beach and mountain destinations worldwide, including Dubai, Turkey, Egypt, Croatia, Spain.
The platform has launched with properties like Rixos Qetaifan Island North, Doha, which includes a large waterpark; Rixos The Palm Hotel & Suites in Palm Jumeirah Island, Dubai; SO/ Sotogrande, a golf and wellness resort in the Andalusian countryside; Rixos Premium Belek, a flagship property in Turkey; and the Heritage Grand Perast by Rixos, Montenegro.
In the next 18 months, more than 10 resorts are set to join the platform, including Swissôtel Sharm el Sheikh (with 1,350 rooms, a water park, several dining, beach club and entertainment facilities) and Hyde Bodrum (an adults-only resort comprising 211 rooms, six restaurants and bars and a pool which will be programmed with a series of pop-ups and live performances).
The global expansion of Accor and Ennismore’s all-inclusive business continues to grow in Europe, Middle East, Africa, Turkey, Asia, Central America and the Caribbean. Currently, the two companies have 15 all-inclusive properties across several of their brands in the pipeline.