Accor is implementing Oracle OPERA Cloud Sales and Event Management across its global portfolio to standardize and simplify the process of booking meetings and event spaces. The move is aimed at enhancing operational efficiency and driving revenue in the group’s growing meetings and events business.
With properties in 110 countries, Accor will roll out the Oracle system in phases, beginning with a soft launch in late 2025 and aiming for full deployment in early 2026. The Oracle solution will be integrated with OPERA Cloud, Accor’s existing property management platform, to provide a unified system for sales and event coordination.
The new platform will be available in three versions tailored to hotel size and complexity: a Premium version for luxury and large-scale venues, a Standard version for small to mid-sized hotels and an Essential version for properties focused solely on group accommodations.
“Hotels need to be able to maximize revenue on the increasing demand for meeting and event spaces,” said Alex Alt, executive vice president and general manager, Oracle Consumer Industries. “Whether professional event planners are selecting from options around the globe, to those looking to host a small event at a local hotel, Oracle Cloud will help make it easier for clients to find and book the ideal venue from Accor’s extensive portfolio.”
According to Accor, the system will support its 5,600 hotels and resorts worldwide, managing over 2.5 million square meters of event space and more than 800,000 guestrooms. The technology is designed to provide hotel staff, guests and external event planners with streamlined access to venue availability, booking tools and catering services through a modern, digital interface.