Mercure Hotels, the midscale hotel brand by Accor, has achieved a milestone of opening its 1,000th hotel globally. The milestone underscores the brand’s growth and appeal as well as its role in Accor’s overall brand portfolio, the French hospitality giant said in a release.
The 1,000th hotel milestone was achieved following the openings of Mercure London Earls Court (U.K.); Mercure Chandigarh Tribune Chowk (India); Mercure Fukuoka Munakata Resort & Spa (Japan); Mercure Marival Emotions Resort (Mexico); and Mercure Nantong Renmin Road (China).
This year, the brand expanded its network in China and Japan, opening close to 30 hotels across Greater China with nine properties opening in August alone. This brought the brand’s footprint to more than 180 hotels in Greater China. In Japan, Mercure doubled its footprint in April and opened 11 properties.
The achievement marks a significant chapter in the history of the brand, which opened its first hotel in Saint-Witz, France in 1973. Acquired by Accor in 1975, Mercure has since cemented its foothold in Europe and undergone several transformations. Notable milestones of the brand include the opening of its first international hotel in Lisbon in 1983 and its expansion into the Middle East, Southeast Asia and Australia in 1994.
In 2023, Mercure celebrated its 50th anniversary by doubling down on its commitment to local discovery. The brand aims to provide localized experiences to its guests and highlights Accor’s commitment to offer authentic, locally-inspired experiences across a range of markets. Its ‘Discover Local’ program has been developed to help guests explore regional flavors and cultural experiences through locally sourced menus and global partnerships.
“Mercure has the ability to place-make a destination. This is part of its strength — maintaining that critical authenticity and local touch but with the impact that comes with a global brand. This significant milestone showcases our effective expansion strategy and ability to meet market demands while maintaining quality and consistency across our portfolio,” said Jean-Yves Minet, global brand president, midscale and economy, Accor.
Today, the brand has expanded its portfolio to include more than 1,000 hotels across 68 countries.
Several new openings fueled Mercure’s journey in touching the 1,000-hotel milestone. Some of the recent additions to the brand portfolio include:
- Mercure Dubai Deira (opened in January): The 152-key hotel has a rooftop pool and restaurants serving garden-to-table produce.
- Mercure Tirana (opened in March): The opening marked the brand’s debut in Albania and introduced guests to the cultural heritage of the Mediterranean. The hotel offers 64 rooms and a sky bar with panoramic views of Tirana’s skyline.
- Expansion in Japan (opened in April): Mercure opened 11 new hotels across Japan this year, including Mercure Fukuoka Munakata Resort & Spa, Mercure Miyagi Zao Resort & Spa, Mercure Urabandai Resort & Spa and Mercure Kyoto Miyazu Resort & Spa.
- Mercure ICON Singapore City Centre (opened in April): The brand’s largest ever hotel is located in Singapore’s Chinatown and features 989 rooms and six dining venues.
- Mercure Bangkok Surawong (opened in May): Offering panoramic views of the Bangkok skyline, this 219-room hotel is inspired by the character of its local area, which was once an important trade district along the Chao Phraya River.
- Mercure London Earls Court (opened in July): The 12-story property is a dual-branded hotel with ibis. Offering views of London, the hotel’s design is inspired by the Tardis from the British cult classic Doctor Who. The hotel features 282 rooms and a restaurant and bar.