The local and authentic mantra lives on with Marriott International’s launch of the AC Hotel Miami Beach’s “Miami CULTure Project,” a collaboration program with Miami artists and influencers.
“With this program, AC Hotel Miami Beach will look to capture Miami’s essence and bring an authentic experience to guests through the voices and creativity of its people,” said Toni Stoeckl, vice president of lifestyle brands for Marriott.
AC Hotel Miami Beach has partnered with local spirits guru Jennifer Massolo, who will design the beverage, food and lifestyle program for the hotel opening at 29th Street and Collins Avenue.
Massolo’s F&B program is supposed to reflect the local offerings of Miami while embracing AC Hotels’ Spanish roots in the AC Lounge, the heart of the hotel’s experience.
“The beverage and food program will have a local focus with many of the vendors sourced from regional artisans, such as Miami Smokers and Florida-based brewers,” Massolo said. “While the craft-cocktail program will embrace an array of the finest local and international craft spirits, utilizing the freshest ingredients and garnishes, the bar will also integrate the highly efficient and modernized process of batching.”
The beverage program will feature several nods to Spanish culture while incorporating current national trends. A vast wines-by-the-glass program will allow for ample pairing opportunities with the brand’s signature Spanish-style tapas menu and will include interesting additions, such as sherry and vermouth, and two sizes of pours. Massolo will also look to offer an abundance of world whiskies and a gin-and-tonic menu.
At the helm of the lounge, the AC Culturalist will serve as head bartender and offer local insights. The hotel also plans to work with Massolo on developing the program for the rooftop pool deck and for the third-floor outdoor lounge that will include ping pong, billiards, bocce ball and movie screenings under the stars.
The seven story, 150-room property is developed in partnership with Miami’s Robert Finvarb Companies.