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Briefs: Orlando courts Wyndham HQ | Choice + Sercotel

by Chloe Riley

April 11, 2018 - Categories: Hospitality News,

Orlando courts Wyndham HQ: Florida and Orange County are lining up US$1.2 million to lure 200 new jobs to the Orlando area, if they can convince Wyndham Worldwide to move its corporate headquarters from New Jersey. The company is on the verge of splitting up, which means its timeshare division will be listed separately on the stock exchange and stay in Orlando. According to Orange County officials, the split prompted Wyndham to search for a new HQ location.

More from the Orlando Sentinel

 

Choice in alliance with Sercotel: Choice Hotels International has entered into a strategic alliance with Sercotel Hotels, a hotel operator and franchisor based in Spain. The alliance establishes the framework for the extension of Choice Hotels’ global footprint into Spain and other markets, as well as the creation of new opportunities for additional hotel development across Europe and Latin America.

HVMG JV: Atlanta-based, private hotel investment, ownership and management company Hospitality Ventures Management Group, in conjunction with Investra Capital Group, completed a joint venture acquisition of a 12-hotel portfolio totaling 1,465 rooms comprised of Marriott- and Hyatt-branded hotels across the Southeastern, Southwestern and Midwestern United States. HVMG also will operate the entire portfolio. 

Woodside adds ‘Group’: Woodside Hotels has rebranded to Woodside Hotel Group. The company has introduced a new logo and a new name as it enters its 46th year in business. The move comes on the heels of the group’s most recent announcement of adding Harvest Inn in St. Helena to its portfolio of managed hotels and resorts. 

W in Ibiza: Marriott International will open a W Ibiza. Owned by Inversions Hoteleres Ebza S.L., the property will be located in Santa Eulalia del Río. Scheduled to open in 2019, the hotel will have 162 guestrooms and suites.

The loyalty divide: Oracle Hospitality has released the findings of a global study titled “The Loyalty Divide, Operator and Consumer Perspectives, Hotels 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs and influences. Hotels believe that guests would openly sign up to every loyalty program (61%) compared to the reality that consumers are much more selective and look for programs with real relevance: 30% rarely join loyalty programs, 46% only sign up to select relevant programs and 24% sign up to every loyalty program. Alarmingly hotel brands do not currently engage influencers (62 percent) or brand ambassadors (71%) despite consumers clearly indicating they are more likely to trust recommendations by YouTubers (43%) and influencers (37%). 
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