Hilton has launched a new employer brand campaign as the hospitality major continues to fuel its hiring initiatives. The new campaign — “Every Job Makes the Stay” — builds on the success of its latest enterprise-wide platform (“Hilton. For the Stay”) and aims to bring a fresh perspective to hotel employee marketing by celebrating team members.
These staff members “make the stay, showcase the jobs, the people and — most importantly — the impact and joy that hospitality jobs offer,” Hilton said in a release.
The new platform is an extension of the “Hilton. For the Stay” campaign. It aims at labor challenges and recruiting needs by highlighting the opportunities for career growth that Hilton offers. The campaign tries to ensure that Hilton features at the top of mind for job seekers, particularly those planning to work in front-line and hourly positions.
Created in partnership with advertising agency TBWA\Chiat\Day\New\York, which previously assisted in the “Hilton. For the Stay” campaign, the global campaign will be launched in the U.S., followed by select markets in EMEA, APAC and CALA in June.
“What makes Hilton such an amazing place to work is the passion and dedication of our people, and we’re continuing to build on that through our new ‘Every Job Makes the Stay’ campaign,” said Laura Fuentes, executive vice president and chief human resources officer, Hilton. “We chose to make team members the stars of this campaign because who better than them to speak authentically about what it’s like to work at Hilton. They are the heart of our business and the best ambassadors to help us find talent for our growing teams.”
The campaign derives inspiration from the people it features — Hilton’s team members — and reveals what team members love the most about working at Hilton.
Asked about their roles, team members described what they do as much more than their front-line job titles. They saw themselves as “Magic Makers,” “Chief Welcome Officers,” and “Ultimate Stay Creators” – and they work in a culture where they can bring their whole selves to work every day “with flexibility that allows them to pursue their passions and grow their careers.”
Hilton has been named a “Great Place to Work” in over 20 countries so far this year and has topped the list in seven countries. The group was recognized as the highest hospitality company when named No.2 on the Fortune Best Companies to Work For list in the U.S.