PARSIPPANY, NEW JERSEY Wyndham Hotel Group and Chatwal Hotels & Resorts LLC have entered into a partnership, giving Wyndham exclusive rights to franchise and manage Chatwal’s Dream and Night boutique hotel brands globally.
Dream and Night hotels currently are open in New York City, Bangkok and Cochin, India. In addition, the 108-key Dream South Beach is scheduled to open early this year in Miami Beach. The company also plans to open a Dream hotel in New York City’s Meatpacking District during the second quarter of this year and to expand in South Asia.
“The addition of the Dream and Night brands will complement Wyndham Hotel Group’s diverse brand portfolio, which focuses on meeting guest needs with a hotel product for every kind of traveler,” says Eric Danziger, Wyndham Hotel Group president and CEO. “These design-driven, destination-within-a-destination brands are favored by travelers who crave an avant-garde yet cosmopolitan experience. We are especially proud to work with Sant Singh Chatwal, an innovative hotelier and entrepreneur, to expand and evolve these brands in key business and leisure markets around the globe.”
Sant Singh Chatwal, chairman and CEO of Chatwal Hotels & Resorts and its management arm, Hampshire Hotels & Resorts, says Wyndham will “take the development of the Dream and Night brands to the next level” by leveraging Wyndham’s global distribution system, Wyndham Rewards loyalty program and extended reach of development professionals. Chatwal will continue to own the Dream and Night brand trademarks and intellectual property.
“The relationship with Wyndham will unlock the true potential of our Dream and Night brands, which have proven their success in key markets like New York and Bangkok during the last six years and are prime to further expand globally,” Chatwal says. “Working with industry colleagues like Eric to leverage Wyndham Hotel Group’s scale and reputation as a global brand leader will benefit the future of these inspired brands.”
The Night brand, which Wyndham plans to develop in primary and secondary markets, will be positioned as an “affordably chic” hotel option featuring innovative designs and services, such as guest deejays in lounges, discounts for green motorists with hybrid and electric cars and gourmet quick-serve food and beverage options.
Developers will be able to adapt the product to both full-service and limited-service models that offer a ground floor living area with an attractive space for social interaction. The model also can be adapted to existing exterior-corridor hotels in prime locations.
The Dream brand is positioned as a full-service, lifestyle brand for gateway cities and resort destinations. The brand’s personality is light-hearted and fun, embracing the use of vivid visuals and trend-setting design. The progressive service offerings will emulate those of luxury hotels, but with a more relaxed point of view.
The Dream brand ethos is defined by its tagline: “It’s your dream, we provide the room service.” Innovative and locally popular food and beverage offerings will be one of the brand’s core tenets and contribute to its appeal as the choice for customers seeking to add a little adventure to the demands of time away from home.