PARSIPPANY, NEW JERSEY Wyndham Hotel Group has signed a long-term global agreement with Expedia Inc. Under this renewed agreement, properties within the Wyndham family of brands will continue to be available on more than 90 Expedia and Hotels.com websites in more than 60 countries, as well as on more than 10,000 active affiliate sites through the Expedia Affiliate Network.
“Expedia provides Wyndham Hotel Group with a valuable and efficient online distribution channel,” says Linda Kent, Wyndham’s senior vice president of electronic distribution. “This agreement enables us to further build awareness and generate business for our brands and hotels.”
Thousands of hotel partners routinely participate in the promotional and merchandising opportunities available on Expedia and Hotels.com sites worldwide each month as a means of driving increased consumer awareness and incremental traveler demand.
“Our goal in establishing this alliance has been to provide Wyndham Hotel Group with an ever-evolving portfolio of distribution strategies to ensure it is effectively reaching travelers in a meaningful and cost-efficient manner,” says Melissa Maher, vice president of global strategic accounts and industry relations for Expedia. “Wyndham Hotel Group is a highly-respected international hotel company with an enviable global footprint that closely resembles our own, and we’re very pleased for the opportunity to continue developing what has become a highly beneficial relationship for us both.”