Wyndham grows all-inclusive offerings via Decameron partnership

Wyndham Hotels & Resorts is all-in on all-inclusive. The Parsippany, NJ-based franchisor announced it has formed an alliance with Decameron All Inclusive Hotels & Resorts, adding nine new resorts across Mexico, Panama and Jamaica.

The deal expands Wyndham’s all-inclusive offerings to more than 50 resorts globally, giving more choice to Wyndham Rewards members. Decameron, based in Latin America, will continue to own and operate all nine resorts included in the alliance.

Five resorts from Decameron, which owns and operates a broader network of properties, will join Wyndham’s soft brand Trademark Collection by Wyndham, while the remaining four join the Ramada by Wyndham brand.

The seven resorts included are:

  • Grand Decameron Complex BucerĂ­as, A Trademark All-Inclusive: The property is situated near Puerto Vallarta International Airport, along the Banderas Bay in Riviera Nayarit. It has five pools, three tennis courts and a soccer field.
  • Grand Decameron Panama, A Trademark All-Inclusive Resort: The property is located 90 minutes outside Panama City.
  • Grand Decameron Los Cabos, A Trademark All-Inclusive Resort: Fifteen minutes from Los Cabos International Airport.
  • Grand Decameron Montego Beach, A Trademark All-Inclusive
  • Grand Decameron Cornwall Beach, A Trademark All-Inclusive: The hotel is situated in the northwest area of Jamaica.
  • Decameron Los Cocos Guayabitos, Ramada All-Inclusive Resort: The property is located an hour from Puerto Vallarta International Airport and has three on-site restaurants.
  • Decameron La Marina Guayabitos, Ramada All-Inclusive Resort: Located in Riviera Nayarit.
  • Decameron Isla Coral Guayabitos, Ramada All-Inclusive Resort: Located in the Rincon de Guayabitos Bay in Riviera Nayarit.
  • Decameron Club Caribbean Runaway Bay, Ramada All-Inclusive

Wyndham’s alliance with Decameron is part of a growing trend within the broader hospitality industry of companies avoiding straight M&A in favor of deals that can be more characterized as a quid pro quo, where the larger company, in this case Wyndham, gives its loyalty members more choice to earn and burn points while giving the other company a broader and bigger platform for customers to discover and book.

Gustavo Viescas, president, Latin America and the Caribbean, Wyndham Hotels & Resorts, made that point clear in a prepared remark. “All-inclusive resorts take the stress out of getting away, bundling virtually every aspect of the trip into one single price. It’s what makes all-inclusives a beloved travel option for guests and why, increasingly, operators like Decameron are turning to Wyndham—helping to significantly expand their reach to travelers around the globe,” he said.

Decameron All Inclusive Hotels & Resorts President Fabio Villegas sees it that way, too, stating: “Through our alliance with Wyndham, we are joining efforts with one of the world’s leading hotel franchisors, deploying our combined strengths to enhance our distribution capabilities and expand our presence.”