Redefine|BDL Hotels, London, has been appointed to manage 19 Holiday Inn and three Crowne Plaza hotels on behalf of LRG Acquisition starting in January. The move establishes Redefine|BDL Hotels as Europe’s largest manager of InterContinental Hotels Group franchised properties.
The 22 hotels, which have annual turnover in excess of £200 million (US$313 million), will add 2,300 staff and almost 6,000 rooms to the Redefine|BDL Hotels managed portfolio. These additions will increase its portfolio to 70 hotels, including 23 Holiday Inns and six Crowne Plazas.
Redefine|BDL Hotels will increase its team of central hotel specialists from approximately 95 to more than 135, with the London base moving to new, larger premises and the existing Glasgow office being extended to facilitate the growth.
Redefine|BDL Managing Director Stewart Campbell said the group will significantly increase its central office teams and expand its premises, all of which contribute to growth plans.