W Taipei debuts ’10-Second Project’

W Taipei has debuted a new social media campaign, “The 10-Second Project,” on Instagram.

Through September 30, the hotel is inviting fans to submit up to 10-second videos showcasing their favorite places and things to do in Taipei with the hashtag #Taipeiinsider. The initiative complements places highlighted on W Taipei’s website by W Taipei Insider Joyce Hsu, including 8% Ice Cream Shop, which uses only the best local fruits; Sunny Hills, where travelers can get the best pineapple cakes; and Escape Artist, where guests can unleash their artistic side.

Prizes for winners of The 10-Second Project include a two-night stay at W Taipei’s Wow Suite, a dinner at Yen Chinese Restaurant and afternoon tea for two.