Vertical catwalk opens Revere

The Revere Hotel Boston Common officially launched on April 18 with a vertical fashion show featuring climbers walking down the side of its 24-story façade modeling the hotel’s new uniforms.

Revere celebrated its opening on the 237-year anniversary of Paul Revere’s infamous ride through the streets of Boston at the commencement of the Revolutionary War.

Revere’s vertical fashion show featured hotel uniforms designed by students at the Massachusetts College of Art and Design. This unique partnership marks the college’s first collaboration with a hotel and allowed the students to develop pieces that meet the stylish needs and operational challenges of the property’s doormen, valet, front desk staff, cocktail servers, and other positions at the property.

Climbers from Boston Rock Gym served as the show’s “models” as they relied on high-tech rappelling rope and form-fitting body harnesses to strut their stuff “Geneva-style” (face-forward) down a 24-story “runway” wearing both the MassArt-designed uniforms and Ted Baker London looks.

Vertical fashion show at Revere opening
Vertical fashion show at Revere opening