UNITED STATES The U.S. hotel industry posted increases in all three key performance measurements during April, according to data from STR.
In year-over-year measurements, the industry’s occupancy was up 4.9% to 61.2%, while ADR ended the month with a 2.85 increase to US$100.55 and RevPAR rose 7.9% to US$61.51.
Though Easter—traditionally slow travel period—did have some affect on performance, the industry ended the month with positive movement. “As rates continue to rise, the gap between current levels and the peak levels of 2008 lessens, which in turn makes hoteliers more comfortable about the operating environment,” says STR President Amanda Hite. “With the summer travel season right around the corner, we expect to see even stronger performance gains across the board.”
Among the top 25 U.S. markets, Houston experienced the largest occupancy increase, rising 14.8% to 64.1%. Four other markets posted occupancy increases of 10% or more: Nashville (11.2% to 65.4%), Norfolk-Virginia Beach (10.8% to 59.2%), Orlando (10.8% to 76.4%) and Minneapolis-St. Paul (10% to 64.1%). Washington, D.C., fell 6% in occupancy to 73.7%, reporting the largest decrease in that metric.
Two markets reported double-digit ADR increases: Miami (13.1% to US$170.73) and Oahu (12.2% to US$162.43). Washington, D.C., fell 2.9% in ADR to US$151.28, reporting the largest decrease in that metric.
Five markets achieved RevPAR increases of more than 15%: Houston (26% to US$62.73), Miami (23.8% to US$136.25), Oahu (19.2% to US$120.20), Orlando (16.8% to US$78.08) and Nashville (16.2% to US$62.25). Washington, D.C., reported the only RevPAR decrease, falling 8.8% to US$111.55.