U.S. hotel RevPAR up 7.8% in first week of year

UNITED STATES The U.S. hotel industry reported year-over-year gains in all three key performance metrics during the week ending January 8, according to STR.

Occupancy increased 5.7% to 42.8%, while ADR was up 2% to US$93.43 and RevPAR finished the week up 7.8% to US$40.

New Orleans, host city of the Sugar Bowl on January 4, achieved the biggest increases in all three key performance metrics among the top 25 markets. Occupancy rose 64.3% to 66.4%, ADR was up 34.5% to US$133.24 and RevPAR jumped 120.9% to US$88.41.

Three other markets reported double-digit occupancy increases: Denver (up 25.3% to 52.6%), San Francisco (up 13.7% to 51.9%) and Dallas (up 10.7% to 46.3%).

The island of Oahu (up 12.9% to US$182.78) and San Francisco (up 12.8% to US$120.22) followed New Orleans with significant ADR increases.

Other big RevPAR increases in the first week of the year were found in Denver (up 38.1% to US$45.31) and San Francisco (up 28.2% to US$62.41).

Atlanta experienced the largest decreases in all three key performance metrics. Atlanta hosted two large events a year ago—the American Economic Association Annual Meeting and the Atlanta International Gift and Home Furnishings Market. Without those conventions, occupancy fell 18.3% to 41.9%, ADR was down 14% to US$78.47 and RevPAR dropped 29.7% to US$32.87.