Trump Entertainment seeks hotel partner for Atlantic City rehab

ATLANTIC CITY Trump Entertainment Resorts Inc. may reach out to another hotel company to partner on a renovation of its Trump Plaza Hotel & Casino.

Trump Entertainment, which emerged from bankruptcy last month, is tentatively planning to increase the size of Trump Plaza from 940 guestrooms to 1,500, CEO Mark Juliano tells Bloomberg. Trump is exploring a joint venture for the project in which it would “donate” the hotel in exchange for capital upgrades to it.

“It probably would be a partner that ran a well-known brand. A flag that has name recognition,” Juliano says. While no talks have begun, he lists Hard Rock Hotels and Harrah’s Entertainment’s Planet Hollywood brand as the kind of operator he envisions for Trump Plaza.