Study shows generational gap in meeting planning

A new study on meeting planning shows a problem with a ‘generation gap’ within the industry relating to technology.

The Future of Meetings survey, the result of a partnership between Hospitality Sales and Marketing Association International (HSMAI) Foundation has partnered with Maritz Research, shows younger professionals expect more technology options while older professionals did not put as much importance on the topic. This trend, among others, will affect the way hospitality professionals relate to different audiences.  

The study found that there was an overlapping concentration on technology within the four primary focus areas and its emerging role from web conferencing, to online meetings, to meetings design, to the increasing role of social media.

In the 2011 study, 1,612 hospitality professionals were asked open-ended questions focused on four primary areas: technology, meetings design, social media and suppliers / venues. Most respondents were from North America (89%) and were female (72%.) Baby Boomers accounted for 47% of responses, Generation-Xers were at 46% and the remaining 6% were Millennials.

A majority of respondents were meeting planners (46%) or associated with suppliers or venues (43%.) The remaining respondents (11%) were meeting professionals that fell under other areas of the industry (e.g., meetings attendees, speakers, procurement, etc.).

Click here to download the study findings white papers.