STR: September performance better in Americas, Asia

New figures from STR Global on occupancy, average daily rate and RevPAR during the month of September show solid gains in the Americas, Europe and Asia Pacific but not the Middle East/Africa.

The Americas region ended September with a 5.4% increase in occupancy to 63.4%, a 3.8% gain in average daily rate to US$105.08, and a 9.4% jump in revenue per available room to US$66.61.

Four markets reported double-digit RevPAR increases: Miami, up 24.4% to US$79.94; Buenos Aires, Argentina, up 21.7% to US$107.89; San Francisco up 14.0% to US$151.35; and Los Angeles up 13.7% to US$88.50. Montreal fell 3.5% in RevPAR to US$97.85, reporting the only decrease in that metric in the region.

In year-over-year measurements, the Asia/Pacific region’s occupancy ended the month virtually flat with a 0.4% increase to 68.1%, its average daily rate increased 6.6% to US$140.06, and its revenue per available room jumped 7.1% to US$95.34.

“New Zealand, which hosted the Rugby World Cup from September 9 to October 23, reported the highest RevPAR increase for the region”, said Elizabeth Randall, managing director of STR Global.

Three markets achieved RevPAR increases of more than 25%: Jakarta, Indonesia, up 49.6% to US$67.51, Bangkok, up 34.1% to US$66.25, and Beijing, up 25.7% to US$80.32.

Europe showed increases in occupancy, ADR and RevPAR, too.

“After a more muted performance in August, European hoteliers reported growth for September in line with the previous months of this year”, said Randall. “While the wider economic climate has become more difficult during the past two months, the hotel market, so far, has continued to see demand increases.

Three markets achieved RevPAR increases of more than 30%: Tel Aviv, Israel, up 50.4% to €141.41 (US$195.81), Aberdeen, Scotland, up 33.3% to €85.86 (US$119.50), and Lisbon, Portugal, up 31.2% to €90.45 (US$125.89).

The largest decreases were found in Dusseldorf, Germany, which fell 21.7% in RevPAR to €65.64 (US$91.36), reporting the largest decrease in that metric, followed by Cardiff, Wales, with a 17.9% decrease to €47.01 (US$65.43).

The Middle East/Africa region managed to turn around an eight-month slide downward in occupancy that set in as the Arab Spring political turbulence began in the region. However, the occupancy gain was slight at 0.1% to 58.4%, while hotels there saw a 1.5% fall in average daily rate to US$140.89, and a 1.3% decrease in revenue per available room to US$82.34.

“After consecutive monthly declines in occupancy since February 2011, the metric finally reported a slight increase in the region, driven by improving conditions in the Middle East and Southern Africa”, said Randall.