Starwood to open Aloft in Oklahoma City

OKLAHOMA CITY, OKLAHOMA Starwood Hotels & Resorts Worldwide will debut its select-service Aloft brand in Oklahoma City in 2013. Aloft Oklahoma City Downtown-Bricktown will be located in Bricktown, the city’s revitalized arts and entertainment district.

 “We are delighted to infuse even more energy into Oklahoma City’s dynamic Bricktown district with this stylish new hotel, designed to appeal to today’s savvy travelers,” says Paul Sacco, senior vice president of North American development for Starwood. “Aloft has shaken up the hospitality industry with one of the fastest and most successful brand launches in industry history, opening more than 40 hotels in less than two years.”

Owned by New Century Investments, the new-build hotel will offer 140 loft-style guestrooms, accessible technology and a vibrant social atmosphere.

“Aloft Oklahoma City Downtown-Bricktown will deliver a compelling blend of urban style and social interplay to downtown Oklahoma City,” says Brian McGuinness, senior vice president of specialty select brands for Starwood. “With its bold design and lively social atmosphere, Aloft caters to the next generation of travelers who expect their lodging to facilitate their constantly evolving lifestyle.”

Aloft Oklahoma City Downtown-Bricktown will offer 5,000 sq. ft. of flexible meeting space, an outdoor pool, indoor spa and sauna, and a W XYZ bar. Aloft Oklahoma City Downtown- Bricktown will be the brand’s second hotel in Oklahoma, joining Aloft Tulsa.