Starwood piloting on-site meeting planner app

Meeting planners can now manage events on-site at Starwood hotels with a new app called ProMeetings. Planners who are SPG or SPG Pro members can submit on-property requests directly to associates who can fulfill requests in real time.

ProMeetings is in pilot at several Starwood hotels around the world, including W Singapore – Sentosa Cove, The Westin Singapore, Sheraton Atlanta Airport, W Atlanta Midtown, and The Westin Charlotte. Starwood will take key learnings from the pilot to enhance the offering before a full global rollout, which is expected in 2016.

“The ProMeetings app provides a faster and more efficient way for our properties to receive and complete on-property requests,” said Jonathan Kaplan, Starwood’s director of New Business Development and Prospecting. “More importantly, it gives valuable time back to meeting planners so they can focus on the content of their meeting while our hotel teams can deliver better service.”