SoHos: Four Seasons Austin wins best use of emerging platforms

Four Seasons Hotel Austin, Texas, won the Social Hotel Award for best use of emerging platforms, property.

To see all the Social Hotel Award winners, click here to go to the winners index or click here to read about them in the September digital edition of HOTELS Magazine.

In January 2012 the hotel established itself on Pinterest. Its in-house marketing team eschewed directly promoting the hotel and instead made a goal of establishing Four Seasons Hotel Austin as a resource for Pinterest users on topics like Austin, weddings, cuisine and luxury travel. It created contests and encouraged repins that linked back to its website.

The hotel’s Pinterest account garnered over 300 followers, with the hotel’s most popular boards — Quintessential Austin, Bucket List Adventures and 2012 Wedding Trends — each boasting over 600 followers. Since January, the hotel’s pins have been re-pinned more than 900 times. The hotel can verify one Four Seasons bride who is planning her wedding with inspiration from the hotel’s “Say I Do” and “2012 Wedding Trends” Pinterest boards.