Rotana Hotels launches colorblind-friendly booking site

ABU DHABI Rotana Hotel Management Corp. has launched a new technologically-advanced version of

The Abu Dhabi-based chain has redesigned its website with a vibrant new look, significant layout updates and features that make it more user-friendly. is also specially designed to make browsing just as easy and colorful to the colorblind.

Not only does the website feature in-depth details on Rotana’s 70 individual properties across the Middle East and Africa, but it also serves as a gateway to the countries in which each property lies.

“We are delighted with the new website, as it represents our specialist approach to hospitality and it reflects our long-term strategic plan to become an international leading hospitality group,” says Chief Operating Officer Omer Kaddouri. “Since we are targeting all types of travelers and visitors, of which 38.5% book their rooms online, it is important for us to communicate and showcase all of the existing and upcoming Rotana properties. This move also comes in hand with our expansion plan of increasing the Middle East and Africa inventory by 3,257 new rooms in 2011.”