Rocco Forte partners with Egypt to renovate, manage historic Luxor Hotel

LUXOR, EGYPT Rocco Forte Hotels is partnering with the Egypt government to renovate and then manage the historic Luxor Hotel, which was first built in 1880 by John Cook, son of legendary travel industry pioneer Thomas Cook.

The project, which aims to reopen the property as a luxury hotel in 2013, is the second tie-up between Rocco Forte Hotels and the state-owned Egyptian General Company for Tourism and Hotels, following a similar agreement in 2009 for The Shepheard Hotel, Cairo. It is the fifth third-party management contract overall for Rocco Forte Hotels—all of them in the Middle East and North Africa—joining properties in Marrakech, Jeddah and Abu Dhabi, along with Cairo.

Located adjacent to the famous Luxor temple, the 82-key Luxor Hotel is currently closed but has an impressive history. Built in 1880 by John Cook, the hotel provided a glamorous retreat for distinguished guests, including European royalty and the family of the Mohamed Aly Pasha, the founder of modern Egypt. “When this historic Luxor property joins Rocco Forte Hotels in 2013, following an extensive renovation, it will be one of the region’s leading luxury hotels, with visitors to this stunning destination able to enjoy the stylish design and exemplary levels of service delivery that they have come to expect from our brand,” Rocco Forte says. “With the majority of international tourists to this magnificent country visiting key sites and monuments in both Cairo and Luxor during their trip, the Luxor Hotel will be a perfect partner to The Shepheard in catering to demand for luxury accommodation in both cities.”

George Freeman and Associates of London has been appointed as the interior design firm for the project, and British company 3D Reid will oversee architecture.