Ritz-Carlton rolls out new rewards program

CHEVY CHASE, MARYLAND The Ritz-Carlton Hotel Co. announces the debut of The Ritz-Carlton Rewards, a guest loyalty program that “goes far beyond providing complimentary stays and airline flights, and recognizes its members with a broad selection of unique travel experiences.”

The Ritz-Carlton Rewards will partner with the Marriott Rewards program, whose members will now be able to earn Marriott Rewards points at The Ritz-Carlton hotels.  Elite Marriott Rewards members will also receive special benefits when staying at The Ritz-Carlton’s properties.

Ritz-Carlton Rewards members will have exclusive access to events and experiences, like Abercrombie & Kent members-only tours in locations such as China, Turkey and Egypt; half-day personal shopping experience with fashion experts at Neiman Marcus and Bergdorf Goodman featuring a private consultation, fashion presentation, lunch, facial and makeup application; and the opportunity to redeem points toward wedding gowns and other select products from designer Vera Wang. 

Another special opportunity for members will be four-day photography workshops with National Geographic’s renowned photographers at Ritz-Carlton hotels and resorts. Members will also be able to redeem points for flights on 30 of the world’s airlines and luxury cruise lines, including Crystal Cruises, The Yachts of Seabourn and Silversea.

“No other luxury hotel company comes close to providing such a full range of opportunities to earn and redeem points and experience some truly exceptional and exotic adventures,” says Herve Humler, Ritz-Carlton president and chief operating officer. “We have already brought together some of the most exclusive names in travel and retail… This is just the beginning. We will continue to add global partners offering our members the very best in customized and one-of-a-kind memorable experiences.”

Membership will be complimentary, and guests are invited to enroll online at, or in person at a hotel or by phone.

Ritz-Carlton Rewards members will earn 10 points per dollar spent on the room rate at Ritz-Carlton hotels and can redeem points for stays. Members earn elite status starting with 10 nights per year for Silver status; 50 nights for Gold; and 75 nights for Platinum.  Elite member benefits range from bonus points and elite-only offers to room upgrades and complimentary high-speed Internet access.

For meeting planners and attendees, The Ritz-Carlton Rewards Rewarding Events will offer even more point-earning opportunities.  With Rewarding Events, members will earn points on qualifying charges such as guest room blocks, meeting room rental, catering, audio visual and contracted ancillary charges for spa and golf.