Première Classe looks to grow in Germany

In the next 4 or 5 years, the Louvre Hotel Group, Paris, plans to open 35 hotels of the budget-brand Première Classe in German cities such as Berlin, Munich, Frankfurt, Hamburg, Cologne, Dusseldorf, Stuttgart, Dresden and Hanover. Première Classe hotels will be developed through new constructions and possibly conversion of existing buildings.

“For us Germany is a key market. We do see a vast potential for our budget-brands and for the target group of business travelers. Together with strategic investment partners we would like to reach our goal of 35 hotels by the end of 2018”, said Eric Huebbers, development manager of the Louvre Hotels Group in Germany.

The current European network of Première Classe contains 240 hotels with 18,000 rooms.

Première Classe guestroom
Première Classe guestroom