Positive October for US hotel industry: STR

The U.S. hotel industry reported increases in all three key performance metrics during October 2012, according to data from STR.

Overall, the U.S. hotel industry’s occupancy rose 2.4% to 64.4%, ADR was up 4.2% to US$109.67 and RevPAR increased 6.7% to US$70.62.

Among the top 25 markets, New Orleans’ occupancy rose 11.9% to 77.9%, reporting the largest increase in that metric. Denver followed with a 10.2% increase, to 72.4%. Boston posted the largest occupancy decrease, falling 3.6% to 81.3%.

The largest ADR increases for the month were posted in New Orleans, which recorded a jump of 11.3% to US$149.01, and Oahu Island, Hawaii, which posted a 10.7% increase to US$180.21. The St. Louis market fell 3% in ADR to US$89.16, reporting the largest decrease in that metric.

Five markets achieved RevPAR increases of more than 15%: New Orleans, up 24.6% to US$116.11, Denver, up 20.8% to US$82.19, Seattle, up 19.4% to US$90.47, Anaheim-Santa Ana, California, up 17% to US$92.98 and Houston, up 16% to US$68.21. Washington, D.C., fell 2.5% in RevPAR to US$114.60, posting the largest decrease in that metric.