Outrigger reflags Ohana Waikiki Beachcomber as Holiday Inn

HONOLULU The Ohana Waikiki Beachcomber hotel has been rebranded as Holiday Inn Waikiki Beachcomber Resort, IHG and Outrigger Enterprises Group announce.

Outrigger will continue to own and manage the rebranded resort, combining its distinctive Hawaii hospitality with the global appeal of the Holiday Inn brand. All employees will keep their jobs and will remain employees of Outrigger Hotels Hawaii. The rebranding is expected to be complete in November.

“IHG and Outrigger Enterprises Group share a leadership position in the hospitality industry, which makes this an outstanding relationship,” says Jim Abrahamson, president of the Americas for IHG. “The commitment of an industry leader like Outrigger continues to reinforce the strength of the Holiday Inn brand. With the right owners and in the right markets, we are completely elevating Holiday Inn.”

Outrigger completed a US$30 million renovation of the Ohana Waikiki Beachcomber in 2009, with the goal of offering a midscale, near-the-beach hotel for the value-conscious traveler looking for a fun and relaxing Hawaii getaway.

This agreement implements Outrigger’s “many brands, one ohana (family)” strategy that leverages the company’s ability to manage multiple brands, while maintaining the acclaimed Outrigger collection of upscale, luxury leisure hotels and resort condominiums located in some of the most desirable destinations throughout Hawaii and the Pacific.

“We are proud to include Holiday Inn—and its exciting look, feel and guest experience—as part of our family of quality Outrigger hotels,” says David Carey, Outrigger’s president and CEO. “The new Holiday Inn Waikiki Beachcomber Resort combines Outrigger’s legendary hotel management expertise with Holiday Inn’s iconic brand strength and the 52 million members of IHG’s Priority Club Rewards loyalty program—the largest hotel loyalty program in the world—into one unbeatable package.”