Orbitz unveils new hotel comparison tools

CHICAGO Online travel agency Orbitz Worldwide Inc. is rolling out a new hotel search experience on its The enhancements give consumers additional information, tools and resources to help make smart decisions when booking a hotel, and reinforce the promise of the tagline in the new Orbitz advertising campaign “When You Orbitz, You Know.”

The highlight of the new tools is a side-by-side comparison feature, allowing users to examine the pros and cons of multiple hotels in a single view.

Other new features include expandable interactive maps showing both hotel location and real-time room rate pricing; a Google Street View image of the hotel and its surrounding neighborhood; the ability to filter and sort results based on price, star-rating, review score and amenities; the ability to save results for future viewing; and access to unfiltered reviews, photos, videos and virtual tours from verified customers.

“The launch of this new, faster and better Orbitz hotel search experience comes as we migrate our hotel path onto the Orbitz Worldwide global technology platform.  This is the same platform to which we recently migrated our European ebookers websites,” says CEO Barney Harford. “The new global platform allows our product development teams to innovate significantly faster than we could on our legacy platform, accelerating our pace of innovation going forward to the benefit of both our customers and our supplier partners.”