New Red Roof campaign celebrates lifestyle travel

Red Roof Inn has launched “Go More. Go Better,” a campaign encompassing a microsite, contests, social media, videos and promotions aimed at rewarding guests who are embracing lifestyle travel.

The initiative includes the Go More. Go Better. Memory Maker Contest. Through May 10, Red Roof is encouraging guests to capture their memories and travel stories in a text, photo, or video format and enter them in a contest through Prizes include Go Pro Cameras, gas gift cards and free nights at Red Roof properties.

Red Roof is also sponsoring the Go More. Go Better. Story Tellers Contest. Through May, guests will be encouraged to submit their travel stories through, and Red Roof will choose up to four guest stories for production. Additionally, Red Roof is sponsoring a Go More. Go Better. Instagram Contest where guests will be asked to follow @redroofinn on Instagram and share their travel photos with #GoMoreGoBetter in the caption.

“Our guests know they are receiving a lot of value at a great rate, so they can plan to attend that music festival they’ve always wanted to experience, the bike tour or marathon out of state, or that enjoyable weekend-long yoga retreat and return home relaxed and refreshed without breaking the bank,” said Red Roof President Andrew Alexander. “Go More. Go Better. is a way for us to acknowledge and reward these travelers who are embracing lifestyle travel.”