More Brits plan to take trips in 2012 versus last year, although they will spend on average slightly less in 2012 compared with 2011, according to research commissioned by Hotwire.com.
Nearly one million (955,092) more Brits plan to take trips in 2012 versus last year — 75% of the adult population, compared to 73% in 2011). However, the average spending of U.K. holidaymakers will be 4% lower, dropping from £2,009 (US$3,150) to £1,920 (US$3,010) per household).
To enjoy those additional trips on a tighter budget, according to Hotwire, 30% of Brits will look for travel deals more than they did in the past, and 18% plan to base their decisions on price rather than the travel brand. Fourteen percent will travel in the U.K. rather than abroad.
The research also showed that the older generation continues to spend more on travel, with holidaymakers over age 55 spending an average of £2,123 (US$3,328) per household compared to an average spend of £1,864 (US$2,922) per household among 34- to 54-year-olds and £1,739 (US$2,726) per household for 18- to 34-year-olds.