Minneapolis Airport Holiday Inn upgrades to Crowne Plaza brand

BLOOMINGTON, MINNESOTA Holiday Inn & Suites MSP International Airport has upgraded to sibling flag Crowne Plaza following a US$2 million renovation.

Crowne Plaza Hotel & Suites Minneapolis Airport debuts this week. The 13-story, 430-key hotel is owned by Associated Hotels LLC, which owns six IHG properties, including one other Crowne Plaza.

The change in flag is meant to target the area’s growing business traveler segment. The hotel added a Caribou Coffee oasis to the lobby and will continue to cater to groups and meetings with 18,000 sq. ft. of meeting space and Crowne Plaza’s signature comprehensive meetings program.

“Due to the business growth in the Bloomington area, we saw a need for a hotel that offered a comprehensive meeting package,” says Jay Fishman, president of Associated Hotels. “We’re proud owners of many IHG brands, and I have served as the president of International Association of Holiday Inn Owners and continue to remain active with IHG, most recently as chairman of the Priority Club Committee, so it made sense to look at the Crowne Plaza brand. We decided the conversion to a Crowne Plaza was right for the property and the business, group and leisure travelers we serve.”

The hotel is located near Minneapolis-St. Paul International Airport, 2.5 miles from the Best Buy campus, eight miles from downtown Minneapolis, the Minneapolis Convention Center and St. Paul’s Xcel Energy Center. Companies located nearby include Unisys, Health Partners, General Dynamics, Lockheed Martin, Toro and Ford Motors.

“We’re pleased to bring our seventh Crowne Plaza to the Minneapolis area, especially in such a convenient location for business travelers,” says Gina LaBarre, vice president of brand delivery in the Americas for IHG. “There are several major employers in the area that will benefit from the meetings-savvy products and services that only a Crowne Plaza can provide.”