Marriott launches Saray Spa brand in Middle East

DUBAI Marriott International has launched its new Middle East-influenced spa brand, Saray Spa, with plans to roll it out at several Marriott properties in the region and elsewhere.

Saray, which debuted last week at Dubai Marriott Harbour Hotel & Suites, encompasses the rich customs that stem back to the caravan serai of the Silk Road, which were roadside inns where weary travelers rested and relaxed during their journeys. Embracing Arabic design elements and offering time-tested remedies, the spa consists of treatments and services that aim to provide guests with an authentic and holistic experience.

“We are very excited to introduce Saray to Marriott’s growing spa portfolio,” says Sharilyn Abbajay, vice president of spa for Marriott International. “Our hotels worldwide now have an option of incorporating a spa that is culturally relevant and unique into their guests’ visit. The heart of Saray features the traditional hammam, which for centuries have been used in the region as gathering places to cleanse and nurture.”

All products and ingredients used at Saray consist of components that can only be found in the Middle East. The Dead Sea—the lowest point on earth and the saltiest body of water in the world—is a major feature in Saray treatments. The rich minerals and mud from the Dead Sea have been harvested throughout centuries. Saray Spa combines this natural marvel with additional essences that contain beneficial properties such as honey, pomegranate or yogurt to stimulate, beautify and revitalize. 

Treatments at Saray are crafted not only to provide relaxation to the body, but also to present a relief to the mind, incorporating sensual and aromatic elements such as olive oil, sandalwood and mint. Paying homage to the best of Arabic healing rituals, Saray offers a unique variety of services including traditional hammam bathing rituals, Silk Road massage and Arabic coffee awakener.

“In today’s fast-paced and interconnected society that constantly overloads us with information and activities, you sometimes need to unplug and take a minute to reconnect with yourself,” Abbajay says. “Saray brings back wonderful ancient remedies to help regain that calm.”

Future Saray Spas are slated to open at JW Marriott Hotel Tripoli, Renaissance Doha City Center Hotel and JW Marriott Marquis Dubai. Marriott currently manages 170 spas globally and will increase its spa portfolio by 90 locations by 2013, of which 14 will be added in the Middle East and Africa region.