Le Méridien Chiang Rai Resort, Thailand, won the 2012 Social Hotel Award for best reputation management, property.
To see all the Social Hotel Award winners, click here to go to the winners index or click here to read about them in the September digital edition of HOTELS Magazine.
The hotel instated a policy requiring its general manager to reply to all TripAdvisor comments personally and use TripAdvisor as a platform for receiving feedback with a strict response time of 48 hours for every comment — positive or negative.
As a result, the hotel has held the number one position on TripAdvisor out of 98 hotels in Chiang Rai since February 2011 and recently won the TripAdvisor’s 2012 Travelers’ Choice Award for the Top 25 Luxury Hotels in Thailand.