LAGUNA BEACH, CALIFORNIA The newly renovated Pacific Edge Hotel from Joie de Vivre Hotels is embracing Southern California’s renowned surf culture by partnering with Bruce Brown Films to become the first official “Endless Summer” hotel.
The hotel features artwork from the film throughout the property, as well as offering DVD box sets of the iconic surf movie in guestrooms. Additionally, actors from the 1966 film will make periodic appearances at the 132-key hotel.
Pacific Edge boasts uninterrupted ocean views with modern amenities, casual residential touches and a tinge of retro-chic attitude. “Joie de Vivre is known for finding undiscovered gems,” says CEO Chip Conley. “This hotel has that Cinderella storyline. It’s a humble family hotel being transformed into a fun, approachable and authentically local Laguna Beach hotel where people will want to spend time with old friends and make new ones too.”
Pacific Edge’s new design marries the relaxed, sporty and creative vibe of Laguna Beach. The hotel intends to evoke the feeling of visiting a friend’s beach home, mixed with edgy artistic elements, pop-style furnishings and attentive service.
Pacific Edge will also introduce a new bar concept called “The Deck” the coming months. Located on an open-air beachfront deck, The Deck will offer the ultimate outdoor lounge experience with panoramic views of the Pacific Ocean, fire pits for chilly nights and a cocktail and food menu. For day rate charges, the location will also offer five spacious surf -themed cabanas with private concierge service.
As part of their stay at Pacific Edge, guests can dine at the recently refurbished, iconic Beach House restaurant under the helm of recently hired Chef Michael Ingino, and a enjoy a menu focused on locally caught fish and seasonally grown produce. The restaurant is open for breakfast, lunch and dinner and has been a cozy locals haunt for years, known for its amazing ocean views and food. The Beach House also caters Pacific Edge’s room service menu, allowing guests to enjoy their extensive, top quality food offerings in the comfort of their hotel rooms.
“Laguna Beach is perfect for guests wanting a beach experience with a slight quirkiness,” says General Manager, Kurt Bjorkman. “Staying at Pacific Edge will be the definitive Laguna Beach, California experience. Guests will want to return year after year.”
