Steigenberger subsidiary InterCityHotel GmbH has entered into a new partnership with SportScheck GmbH. As part of the deal, InterCityHotel will be the exclusive hotel partner of SportScheck’s city runs whose races attract about 100,000 participants. Additionally, InterCityHotel will become a partner of the SportScheck Customer Club.
InterCityHotels and SportScheck will also collaborate on several promotional events to encourage runners to explore a variety of cities.
“We are looking forward to our cooperation with SportScheck GmbH,” said Puneet Chhatwal, CEO of Steigenberger Hotels AG. “Such a link emphasizes our young and sporty side and expands our brand awareness still further.”