Inkaterra Hotels will launch Peru.inkaterra.tv, a live web channel streaming the celebrations commemorating the centennial anniversary of the rediscovery of Machu Picchu by American archeologist Hiram Bingham.
Jose Koechlin, president and CEO of Inkaterra Hotels, Lima, does not yet have hard figures on ROI just yet but the fact that the Peruvian vice minister of culture is now behind this project bodes well. This unique exposure for Inkaterra should be a boost to business, as well. Peru.Inkaterra.tv will begin airing July 7 with live coverage of the festivities scheduled to take place at the ancient Inca citadel.
“We are excited to be launching Inkaterra.tv and to be able to share the centennial celebrations of the rediscovery of Machu Picchu with the world. At the same time, we are also very proud to establish a permanent communication outlet to share Peru’s cultural and natural offerings with the world once the Machu Picchu centennial festivities come to a close,” said Koechlin.
Custom-produced Inkaterra Hotels episodes showcasing the company’s ecotourism and conservation efforts are already underway. Inkaterra Hotels and its partners plan to develop this channel into the future ‘Peruvian Eco Cultural Channel.’
Over 400 singers and local dancers are expected to turn out for the celebration. Sound and light shows, along with special ceremonies on the revered Inca citadel as well as Cusco and Lima are scheduled to air live on Peru.inkaterra.tv and Peruvian national television. Inkaterra.tv has engineered to connect with a network of eight high-definition video cameras around Machu Picchu to cover every aspect of the celebration.
Inkaterra Hotels currently operates Inkaterra Machu Picchu Pueblo Hotel; Inkaterra Reserva Amazonica, located on the Madre de Dios River, in Southern Peruvian Amazon rainforest; Inkaterra La Casona, a 11-suite boutique hotel in the historic city of Cusco; and the newly launched hotel El MaPi in Machu Picchu pueblo, the first hotel under the new affordable brand ‘byInkaterra.’ Soon, a second byinkaterra hotel, Hacienda Concepcion, will also located in southern Peruvian Amazon rainforest.
