HSMAI revises mission, launches ‘expert communities’

MCLEAN, VIRGINIA Hospitality Sales & Marketing Association International (HSMAI) has revised its organizational mission to focus on providing a more complete picture of the landscape and challenges faced by the hospitality industry’s sales, marketing and revenue management professionals.

HSMAI’s new mission statement is: “To grow business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue.” To further the new mission, HSMAI is developing “expert communities” to leverage insights and industry trends, and advisory boards for sales, marketing and revenue optimization are being created to provide input to the strategic direction to their dedicated discipline.

John Washko, vice president of sales and marketing at The Broadmoor, will chair the sales board. John Moser, chief marketing officer for Denihan Hospitality Group, will head the marketing board. And Scott Roby, vice president of revenue management for Evolution Hospitality, will chair the revenue optimization board.

HSMAI is restructuring its digital newsletter, HSMAI Insights, to deliver the most relevant and timely insights to members on a weekly basis, with sections focused on fueling sales, inspiring marketing and optimizing revenue. HSMAI plans to use the newsletter as a vehicle to deliver exclusive, relevant content to members including articles, webinar and roundtable recaps and conference presentations.

HSMAI will continue to develop programming such as its Affordable Meetings tradeshows, Adrian Awards, C-level roundtable discussions, revenue management conferences and publications, industry-wide relationship-building opportunities and professional development education and certification through the HSMAI University.

The organization is also rolling out a new logo with a modern design and color palette that offer a fresh look and feel symbolizingHSMAI’s three core pillars: fueling sales, inspiring marketing and optimizing revenue. The new logo, developed by branding agency Panzano & Partners, will serve as the basis for rebranded materials and resources representing HSMAI’s Americas Region, Chapters, Foundation, University, and Adrian Awards.

“Our new logo and mission reflect our longtime roots of inspiring growth and innovation in the hospitality and travel industry, as well as our commitment to the future development of the industry,” says HSMAI President and CEO Bob Gilbert. “Our continuous commitment to innovation and global collaboration will provide industry professionals with the resources to inspire intelligent, sustainable hotel revenue growth through education, high-level industry information and innovative leadership.”