HOTELS Holiday Spirit: Teaching kids to care with cookies

Grade school students in more than 100 cities around the world are considering who might deserve 2,500 cookies this holiday season thanks to DoubleTree by Hilton’s Teaching Kids to CARE program.

Through the Caring Community Cookie Project, DoubleTree is using its signature chocolate chip cookie as a teaching tool to show kids how they can make a difference with simple acts of kindness. Each participating DoubleTree hotel adopted classes at their local elementary schools this fall and pledged 2,500 of the brand’s signature chocolate chip cookies to their team of “kid volunteers,” so they could present them to the group they voted for most. As a result, students will present more than 250,000 cookies to various community groups and organizations worldwide.

“During the past 10 years, we’ve worked with more than 5 million grade school students through our Teaching Kids to CARE initiative to share one simple lesson — caring and giving back to our communities can be rewarding and fun,” said John Greenleaf, vice president – brand marketing, DoubleTree by Hilton. “And with our Caring Community Cookie Project this holiday season, a gesture as simple as sharing a fresh-baked chocolate chip cookie with someone unexpectedly is sure to make them smile.”