HotelRez launches gay-friendly hotel collection for GDS

LONDON Never before have agencies and corporate bookers been able to search on the global distribution systems for hotels that cater to gay, lesbian, bisexual and transgender (GLBT) guests.

World Rainbow hotels is introducing the first ever GLBT-specific rate codes that will be bookable on the GDS, as well as a selection of websites.

HotelRez Group Ltd. is curating World Rainbow Hotels, carefully selecting properties through a strict set of criteria. “It is not enough just to say an establishment is ‘Gay-welcoming,” says Mark Lewis, managing director of London-based HotelRez. “GLBT consumers should be able to have reassurance that hotel staff understands their travel concerns and how to meet them.”

Staff at hotels accepted into World Rainbow Hotels will need to undertake “GayComfort” training online to increase awareness and confidence with requests and situations that they may arise in dealing with GLBT guests.

Ian Johnson, CEO of Out Now Consulting, will facilitate the online training sessions. “This partnership is another way that the global LGBT tourism industry is learning how to deliver on its promise to LGBT customers by implementing customer service that meets—and increasingly exceeds— the LGBT consumer’s travel needs and expectations,” Johnson says.

World Rainbow Hotels is forging strategic alliances and partnerships with GLBT travel industry associations, media and bookers, including the International Gay and Lesbian Travel Association. “We’re excited about our new partnership with World Rainbow Hotels, which perfectly complements IGLTA’s efforts to work with businesses around the globe that truly welcome gay travelers,” says IGLTA President and CEO John Tanzella. “Creating a hotel booking process that is more in tune with our community’s needs can only lead to a better LGBT travel experience overall.”

Hoteliers interested in participating in World Rainbow Hotels should contact