Hilton Worldwide on Thursday announced that John Rogers is the new global head of its Embassy Suites brand. He will oversee all aspects of brand management including global development, brand performance support, brand marketing and PR, brand sales, revenue management and franchise owner relations.
Rogers joins Embassy Suites from Hilton in the United Kingdom, which he joined in 2007. He most recently served as regional vice president, overseeing 30 hotels as well as Hilton’s Livingwell leisure clubs and Hilton Spa operations across Europe. His accomplishments while in this role include the introduction of three new Hilton brands (Hampton Inn, Hilton Garden Inn, DoubleTree by Hilton) into the UK, the roll-out of four new restaurant concepts and the development and implementation of a revised operating model within the division.
“John Rogers’ branding expertise, operations approach and passion for the business make him the ideal leader for Embassy Suites, especially as the brand embarks on growing market share and hotels in the pipeline, while driving strong quality and consistency across the portfolio,” said Jim Holthouser, global head, full-service brands who previously held the role of global head, full-service brands and Embassy Suites Hotels.
Rogers also brings experience from positions at De Vere Group and Whitbread. As sales and marketing director for De Vere Group, he handled brand strategy, sales and revenue management and distribution across the company’s portfolio of hotels, resorts and fitness clubs. He also worked as director of marketing for Whitbread, the Marriott master franchise holder in the UK at the time, where he was responsible for marketing and food and beverage strategy.
Rogers’ experience in marketing and brand management also includes Whitbread’s Costa Coffee brand and Ford Motor Co. He spent 13 years at Ford progressing through various sales, marketing and operational positions, notably Ford Fleet Operations marketing and the Ford Focus UK launch.