Hawaii hotels post encouraging month in November

HAWAII Average daily rate grew in Hawaii in November, marking just the third month out of the last 29 to post a statewide ADR gain.

ADR grew 3.9% in November to US$168.81, according to Hospitality Advisors LLC. Hawaii’s occupancy rate improved 6.7% to 67.8% year over year, making November one of the most successful months for the state’s foundering hotel industry since the recession hit in 2008.

Statewide ADR remains well off the peak of US$201, however.

“We’re seeing some strength in Waikiki, and momentum is building on Maui,” Hospitality Advisors President and CEO Joseph Toy tells The Honolulu Star-Advertiser. “But the recovery has been uneven. They’re still fairly far behind on Kauai and the Big Island.”

The biggest gains in November came down-market, with ADR across the budget hotel segment improving 9.2% to US$84.16. The other end of the spectrum feared almost as well, with luxury hotels posting 8.7% ADR gains, reaching US$244.42.