Hard Rock promotes annual ‘Pinktober’ breast cancer fundraisers

ORLANDO Hard Rock International and five-time Pinktober artist ambassador Melissa Etheridge invite guests to join with music superstars and rock out, strike a pose or lift a glass in support of breast cancer awareness and research.

For the 11th year, Hard Rock hotels worldwide are supporting the cause through a multifaceted Pinktober campaign to benefit global breast cancer charities, offering limited-edition Pinktober apparel and accessories, Pink menu offerings and live music events.

Throughout October, select Hard Rock Hotel rooms across the United States will offer special rooms dressed with Hard Rock Pinktober sheets.

The global Pinktober launch will kick off September 28 with a performance by breast cancer survivor Etheridge at Hard Rock Cafe Hollywood. Crystal Bowersox will also perform.

“Pinktober is a great way for me to share my story with my fans, help educate and raise awareness and, of course, rock out for a cause that personally affects me each day,” Etheridge says. “I look forward, for the fifth year, to joining Hard Rock International for this empowering and high-energy program.”

A London concert on October 5 at IndigO2 will feature exclusive performances from top female pop acts, including The Bangles, Beverley Knight, Amy Macdonald and others.

Hard Rock guests around the world are encouraged to participate in Pinktober at live music events and appearances at local Hard Rocks, which will feature established and emerging acts rocking throughout the Fall. For the full artist lineup, visit

Hard Rock’s Pinktober limited-edition merchandise include a collector’s edition pin, T-shirt, bracelet, robe, Pink sheets and more, to be sold exclusively at Hard Rock properties worldwide and on