Groupe GM has teamed up with French skincare brand Typology to launch its first hotel amenities line, blending Typology’s minimalist aesthetics with sustainability. This new collection reflects the rising demand for eco-conscious luxury in the hospitality industry.
The line features clean, vegan formulas free from PEG, sulfates and silicones, with up to 98% natural ingredients. Tested under dermatological control, the products are enriched with panthenol (vitamin B5), camellia extract and shea butter. Their signature scent layers orange and mandarin with floral notes of jasmine and mandarin blossom, grounded by vanilla and wood musk.
To minimize environmental impact, the line incorporates eco-conscious packaging solutions, such as the refillable Ecofill dispenser, crafted from aluminum and recyclable mono-plastic that ensures hygiene through a sealed system. Groupe GM’s redesigned Ghost dispenser, made from recycled plastic, complements Typology’s clean, modern design ethos with a sleek, floating appearance. Small-format bottles also made of recycled plastic and aluminum tubes of body lotion complete the line.
This collaboration aligns with Groupe GM’s ‘Care about Earth’ program, which prioritizes reducing single-use plastics and promoting sustainable practices across the hospitality sector. Groupe GM President Laurent Marchand highlighted the shared values driving the partnership: “This line deeply reflects the core values of both our companies, enabling hotels to pamper guests with expertly crafted, eco-friendly amenities.”