TORONTO Four Seasons Hotels and Resorts has launched a new family-oriented blog and online tool for travelers.
The Have Family Will Travel blog hosts firsthand accounts of traveling with children, parents and extended families. The complementary Memory Montage is a tool that allows travelers to create and share holiday videos.
The two initiatives extend the brand’s relationship with travelers and offer valuable services beyond Four Seasons properties, says Susan Helstab, executive vice president of marketing. “With the new technologies available to us, we’re now able to extend the Four Seasons experience well beyond the brief period when guests are actually with us,” Helstab says. “With the family blog, travelers have access to trusted advice and perspectives to help plan their trips, while the Memory Montage is a fun tool that can capture that vacation feeling, to be enjoyed together and shared with others.”
With contributions from top bloggers, travel journalists and Four Seasons employees, Have Family Will Travel at family.fourseasons.com includes personal stories of places visited and things experienced, along with practical tips for enjoyable family adventures. Posts include a piece from the Momma’s Gone City blog about a recent family adventure in New York, and “7 Tips for Globetrotting with a Toddler” by Peter Pappas, an advertising copywriter and father of a two-year-old. In another story, Chef Brooke Vosika shares the fun of the annual Teddy Bear Teas at Four Seasons Hotel Boston and offers ideas for creating a tea party at home, along with his own recipe for gingerbread cookies.
Memory Montage—accessible from the blog or the company’s Facebook page—is another way to capture memories and share with others. It allows anyone to upload travel images and videos, set them to music and create an online travel video to share with others. Memory Montage uses Animoto technology, with easy-to-follow instructions, and is completely free.