WHITE PLAINS, NEW YORK With the opening of four new hotels across the globe, Starwood Hotels & Resorts Worldwide’s Four Points by Sheraton brand has topped a milestone 150 hotels.
New hotels in Niagara Falls, Ontario (391 guestrooms), Quail Springs, Oklahoma (119 guestrooms), and the China cities of Taicang (449 guestrooms) and Lianyungang (254 guestrooms), mean that Four Points now operates more than 150 properties in 24 countries. Four Points Niagara Falls-Fallsview is a conversion, while the other three properties are new-builds.
Four Points’ momentum looks to continue throughout 2010 as the brand is slated to debut in Lagos, Nigeria, this month and the brand will open another China property in Tai’An in October. Later in the year, the brand will expand into Libya and Thailand, making the Four Points brand accessible in 28 countries around the world.
“The Four Points platform translates beautifully all over the world, because travelers universally appreciate uncomplicated comfort and great value,” says Brian McGuinness, senior vice president of specialty select brands for Starwood. “Four Points’ growth in such a challenging economic environment speaks volumes about the brand’s appeal.”
Four Points’ billion-dollar revitalization effort, combined with its great value proposition, has helped propel the brand to become one of the fastest growing brands within the Starwood portfolio. Four Points strives to allow guests to travel the way they like—with timeless and stylish design, comfortable beds, free high-speed Internet access, free bottled water, a delicious breakfast with great coffee—combined with great “can-do” service.
