In celebration of the more than 300 million signature chocolate chip cookies that have welcomed guests to its hotels, DoubleTree by Hilton is launching a global “Cookie Care” campaign and offering its cookie dough for sale online starting in late spring.
Throughout 2014, Cookie Care will offer DoubleTree cookies all over the world during high-profile events in cities ranging from Los Angeles to Chicago to London. Consumers will also have a chance to “pay it forward” via DoubleTree social media channels by answering the question, “Who else deserves some Cookie Care?” and using the hashtag #CookieCare.
The campaign also features a website with details about the Cookie Care tour as well as a Cookie Care sweepstakes giving consumers a chance to win prizes throughout the year.