FORT LAUDERDALE, FLORIDA Davidson Hotel Co. has been selected to manage the 240-key B Ocean Fort Lauderdale, the first property in the recently launched B Hotels & Resorts chain.
B Hotels is a brand intended for the conversion of existing flagged and independent hotels. B Ocean Fort Lauderdale is being developed by InSite Group, a privately owned boutique real estate development and investment firm.
“B Hotels & Resorts is an exceptional and unique new brand, playing to our strengths as a full-service management company that specializes in conversions and upper-upscale hotels,” says John Belden, Davidson president and CEO. “As the flagship property for this new brand, the B Ocean Fort Lauderdale is well positioned to quickly become one of the area’s premier destination hotels.”
Located on Fort Lauderdale Beach, B Ocean Fort Lauderdale will open in December and is currently accepting group and event bookings. It will host a grand opening celebration in early 2011.
“For any hotel to succeed, management is a number one priority; this is especially true for the flagship hotel of a new brand,” says Ben Shmul, president and CEO of InSite Group. “Davidson’s reputation and its proven operational expertise in the full-service segment make them the ideal management company to successfully launch our hotel.”
Amenities will include Saia, the hotel’s signature sushi restaurant; B’Stro, an innovative food and wine concept; and Quench, a patio bar with an infinity style pool. Ideal for corporate meetings, weddings and other events, the penthouse floor of B Ocean—dubbed “B on Top”—features 8,000 sq. ft. of flexible meeting space, including Infinity Ballroom, Horizons Junior Ballroom (which divides into three breakout rooms) and Impressions (a flexible pre-function meeting area).
Joel Darr has been named general manager. He was previously GM of Fort Lauderdale Marriott North.